I like to be able to see what I'm reading. My brain just hurts less when I try to read things that are easily visible.
This is why I am not a fan of the web versions of print newspapers. The dominating trend is to put as much information on the home page as humanly possible. They want you to read as much as possible while clicking as little as possible. Check out some of the links, which lead to
NYTimes.com and my small-town paper's website,
SantaCruzSentinel.com. Just look at the home pages, and see how much stuff is on there.
Now, I understand that there are some stories that are bigger than others. At the top of the page ("above the fold" in computer terms), there are five or six main stories that draw your attention right away. And most of the information I'm talking about is "below the fold" when your scroll down some. However, I feel like the website tries to look like the front page of the paper. You got headlines, followed by the first paragraph of the story. And that adds up to a
lot of text.
This crowding has two effects on me as a reader.
First, I get distracted from the headline, which is what I want to read first. If I don't care about the headline, then I just skip over it. The sites I'm talking about don't let you skip over it - they foist half the story onto the page anyways, making you read it.
This brings me to my second point. The long blurb crowds the page, and makes all the other text smaller. And the instinct is to lean in to the computer screen to read smaller text. This has adverse effects on my eyes, and my head. As you lean in closer to the screen, your eyes just start to hurt.
What the newspaper companies need to figure out is that web text is different from print text. A newspaper does not generate light, it only reflects light into your eye. A computer screen, on the other hand, generates lots of little light waves that shoot off in all directions. The closer your eyes are to the screen, the more of these light waves hit your eye. This causes eye strain, brain overload, and in general, me quickly closing my web browser.
In contrast, I love the
Washington Post's website because they take away the subtext. There's only a few words beneath the headlines, which can now be in bold font, which I can read from across the room. Which is what I ask for, when I'm scanning a page to see what stories I do and do not want to read.
More news sites should follow the Post's lead, and make the website and the newspaper two different entities.